Program Features
Highlights:
- The one-year program focuses on creating well-rounded digitally savvy marketers who can blend both strategy & organisational design to create customer impact and scalable execution.
- Effectively transform digital businesses and apply marketing concepts in the digital framework.
- Conceptualise and create digital strategies across touchpoints– Search, Social, Display, Mobile and Ivideos.
- Empowers you to think strategically and not just tactically.
- Familiarises you with the changing digital landscape and understand consumers through a digital lens
- Designed to provide a better understanding of building consumer loyalty digitally and driving brand advocacy.
- Designed to help you create digital communication and content strategies.
- Recognise emerging trends and technologies like Programmatic Ad Buying, Chatbot, Digital Wallets and Marketing Automation.
- Explore tools like Google AdWords, Google Analytics, Facebook and Instagram Advertising, YouTube and Video Marketing, ORM & CRM tools etc.
- Implement digital campaigns in a simulated environment for hands-on learning.
Outcomes:
- Create marketing strategies, which include defining goals, planning, analysing, developing, implementing and evaluating plans to achieve business goals
- Effectively devise content strategies across all digital channels.
- Optimise search advertising campaigns, with a special focus on Google AdWords for end-to-end campaign management.
- Build effective strategies across social media platforms (Facebook, Twitter, Instagram and LinkedIn) to engage new and existing audiences whilst achieving business goals.
- Build strategies for omnichannel marketing and integrate with CRM and email tools.
- Leverage 1st and 3rd party data and use analytic tools to meet marketing and business goals.
- Implement new media buying methods like programmatic ad buying, real-time bidding etc.
The Stukent Edge:
- Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
- Stay Current: Curriculum updated to include industry developments every six months.
- Lifetime access: Get a lifetime right to use the course content after you finish the course.
Meet Our Students
Highest Qualification
- ■ B.Com ■ BBA & BMS ■ HSC ■ B.A ■ B.Sc ■ Media and Mass comm.■ B.Tech
Age
Industry
Designation
- ■ Executive ■ Other ■ Manager ■ Asst. Manager ■ General Manager ■ CEO ■ Professor ■ Vice President
Work Experience (years)
- ■ 0-1 Years ■ 1-3 Years ■ 3-5 Years ■ 5-10 Years ■ 10+ Years
Program Structure
Semester 1
| Subjects | Credits |
|---|---|
| Cultivate: Revisiting Marketing Concepts and Introduction to Online Media | 4 |
| Catch: Marketing Framework for the Connected Consumer | 4 |
| Connect: Marketing to the Connected Consumer | 4 |
| Simulation: Mimic Pro | 4 |
Semester 2
| Subjects | Credits |
|---|---|
| Consume: Conversations with Content | 4 |
| Close: Optimizing for Conversions | 4 |
| Continue: Building Loyal Consumers and Driving Brand Advocacy | 4 |
| Simulation: Mimic Social | 4 |
Faculties
Rohit Kumar Gautam
PGDM IIM Ahmedabad
Dr. Deepak R Gupta
PhD Master of Commerce
Dr. Pooja Basu
PhD PGDBA
Dr. Rohini Kelkar
PhD IIT Bombay
Purva Shah
M.Com CA
Brinda Sampat
MSc UGC-NET
Hiring Partners
We have partnered with various multinational companies, corporations and start-ups to offer opportunities to students who have successfully completed our programs.
Eligibility & Program Fee
- Bachelor’s Degree (10+2+3) in any discipline from a recognized University or an equivalent degree
recognized by AIU
OR - H.S.C plus 2 years of work experience
OR - S.S.C plus 3 years of Diploma recognized by AICTE and 2 years of work experience
- An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
- The University offers special incentives to our armed forces with a 20% concession on the program fee.
- The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
- In addition, Students need to pay an examination fee of Rs 600/- per subject.
- Now avail loan facility to pay fees for the Program even without a credit card.
- EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.
Option 1: Full Fee Payment
60,000/-
Full Fee Payment
Registration fee : 1,200/-
Option 2: Semester-wise Fee Payment
40,000/-
to be paid before the first semester
Registration fee : 1,200/-
Option 2: Semester-wise Fee Payment
25,000/-
to be paid before the second semester