Program Features
Highlights:
- This two-year program offers a deeper understanding of the various functions and principles of marketing, which can be practically applied in the corporate world.
- Updated courseware to keep in step with the changing business landscape.
- Explore contemporary marketing techniques and offers an understanding of marketing at a regional and global level.
- Understand the concepts of management and integrate them with marketing management.
- Effectively navigate the marketing segment which includes both traditional and modern-day marketing.
Outcomes:
- Effectively develop a marketing plan that is cost conservative which also delivers optimum results
- Skilfully identify the target markets and craft communication that talks to them in their language
- Develop effective marketing strategies & integrated marketing campaigns
- Strengthen existing relationships with customers & convert them into brand advocates.
- Give you an edge over the competition and help you create a path for a successful business career
Meet Our Students
Highest Qualification
- ■ B.COM (All Majors) ■ B.Tech & B.Engg■ Business Management ■ BSc ■ B.A. ■Other
- ■ B.Pharma ■ B.C.A. & B.C.S.
Age
Industry
Designation
- ■Ex. & Sr. Manager ■Manager ■Asst. Manager ■General Manager ■CEO■Vice-President
Work Experience (years)
- ■ 0-1 Years ■ 1-3 Years ■ 3-5 Years ■ 5-10 Years ■ 10+ Years
Program Structure
Semester 1
| Subjects | Credits |
|---|---|
| Management Theory and Practice | 4 |
| Organisational Behaviour | 4 |
| Marketing Management | 4 |
| Business Economics | 4 |
| Financial Accounting & Analysis | 4 |
| Information Systems for Managers | 4 |
Semester 2
| Subjects | Credits |
|---|---|
| Business Communication | 4 |
| Essentials of HRM | 4 |
| Business Law | 4 |
| Strategic Management | 4 |
| Operations Management | 4 |
| Decision Science | 4 |
Semester 3
| Subjects | Credits |
|---|---|
| Brand Management | 4 |
| Consumer Behaviour | 4 |
| Marketing Strategy | 4 |
| Customer Relationship Management | 4 |
| Sales Management | 4 |
| International Marketing | 4 |
Semester 4
| Subjects | Credits |
|---|---|
| Services Marketing | 4 |
| Marketing Research | 4 |
| Digital Marketing | 4 |
| Business: Ethics, Governance & Risk | 4 |
| Research Methodology | 4 |
| Project | 4 |
Faculties
Rohit Kumar Gautam
PGDM IIM Ahmedabad
Dr. Deepak R Gupta
PhD Master of Commerce
Dr. Pooja Basu
PhD PGDBA
Dr. Rohini Kelkar
PhD IIT Bombay
Purva Shah
M.Com CA
Brinda Sampat
MSc UGC-NET
Hiring Partners
We have partnered with various multinational companies, corporations and start-ups to offer opportunities to students who have successfully completed our programs.
Eligibility & Program Fee
- Bachelor’s Degree (10+2+3) in any discipline from any recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.
- Bachelor’s Degree (10+2+3) in any discipline from any recognised University or equivalent degree
recognised by Association of Indian Universities (AIU) with less than 50% marks at Graduation level
and a minimum of 2 years of work experience.
Option 1: Full Fee Payment
86,000/-
Full Fee Payment
Registration fee : 1,200/-
Option 2: Annual Payment
47,000/-
Program fee per year
Registration fee : 1,200/-
Option 3: Semester-wise Fee Payment
25,000/-
Program fee per semester
Registration fee : 1,200/-
- An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
- The University offers special incentives to our armed forces with a 20% concession on the program fee.
- The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
- In addition, Students need to pay an examination fee of Rs 600/- per subject.
- Now avail loan facility to pay fees for the Program even without a credit card.
- EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.